Manager of Family Programs & Outreach – WinterKids

WinterKids helps children develop healthy lifelong habits through education and fun, outdoor winter activity. We create opportunities for over 20,000 children in Maine and New Hampshire each year to be active, vibrant and healthy in the outdoors—at home, in school, and in the communities in which they live.

For 20 years, the WinterKids Passport has introduced fifth, sixth and seventh graders to outdoor winter fun in Maine. Since 1997, WinterKids has introduced over 75,000 Maine kids to new activities at over 55 winter sports areas in Maine. We are building on that success by launching a new WinterKids mobile app that will help to get the whole family outside together more often in the winter. The app will roll out in December 2018, available to all Maine and New Hampshire families.

We are seeking a Manager of Family Programs & Outreach to hit the ground running in the launch and growth of the new WinterKids app with families, winter sports areas, outdoor organizations, and retailers in Maine and New Hampshire. Responsibilities include securing winter activity and retailer offers in the app, communicating with families and winter sports partners using the app, and stewarding and growing these relationships. This person will work with our Marketing Firm and Social Media consultant to create a successful marketing and communications plan for launching the app as a replacement to the Passport.

This position will report to the Executive Director and will be the primary liaison with our app developer to ensure app usability and growth over time. The Family Programs & Outreach Manager will work with our Director of Education to promote the app in schools, collaborate with the Manager of Events & Sponsorships to both manage existing and create new sponsorship opportunities within the app, and work with the Manager of Resource Development to ensure ongoing stewardship of app stakeholders.

This position requires an individual with superior listening skills and attention to detail, the ability to communicate effectively with multiple stakeholders within and outside of the organization, a proven track record of engaging, securing and managing relationships, and the ability to showcase our programs with enthusiasm, passion, and accuracy while multitasking and meeting deadlines.
The successful candidate will have a proven track record in marketing and outreach, setting and exceeding goals, analyzing and presenting program metrics, relationship building, and strategy as well as the desire to join a committed, passionate team that works hard and has fun. We have an engaged 18-member board, soon to be 5 passionate staff, 3 interns, and nearly 100 committed volunteers statewide who help fulfill our mission. It takes unique people to fill important positions in a small nonprofit with such a large reach. Our collective team is excellent at what they do and takes great pride in our programs. Please visit and our social channels to learn more about the impact our programs are having on Maine and New Hampshire children and families.

This is a salaried, full-time position with a flexible schedule, 12 paid holidays, health and dental insurance, mileage reimbursement, and 3+ weeks of vacation. Travel in Maine and parts of New Hampshire, and occasional nights and weekends are required. Applicants should have 3+ years of experience in managing and marketing programs, outreach, developing and stewarding relationships, and a passion for the WinterKids mission. Bachelor’s Degree required. Experience in sales and account management a bonus. Knowledge of the winter sports industry a plus. Sense of humor and go-getter attitude a must.

Application deadline: Monday, September 17, 2018. To apply: email a letter of interest and resume to Julie Mulkern, Executive Director at